If you work with sublimation and only sell to individuals (retail, one-by-one), you're leaving a lot of money on the table. The corporate gifts (B2B) market is where sublimators make the biggest leaps in revenue.
And what is the most sought-after product by companies today? It's no longer the simple plastic mug. It's squeezes, bottles, and thermal cups.
Why do companies love thermal products?
Companies have discovered that giving away a useless gift is throwing money away. They want to gift employees and customers with something they use every day, taking the company's brand to the gym, office, and on trips.
Thermal cups (Stanley style) and aluminum squeezes convey value, modernity, and concern for health and the environment (reduction of plastic cups).
How to enter the corporate market
1. Create a portfolio focused on businesses
Make real samples. Take logos from companies in your city (gyms, clinics, law firms, agencies) and print them on thermal bottles and squeezes. Take professional photos and send them to these companies saying: "Look how amazing your brand would look on this product". Visuals sell!
2. Have production capacity
Corporate orders are rarely for 5 units. They order 50, 100, 500 units.
- For aluminum squeezes, a good cylindrical press handles the job quickly.
- For thermal cups and bottles with irregular shapes, invest in a sublimation oven. With the oven, you can make several pieces at once using shrink film, optimizing your time tremendously.
3. Work with high-quality products
Companies don't want to associate their brand with a product that peels or doesn't maintain temperature. The quality of the product you deliver is your client's company's reputation.
That's why major corporate sublimators buy from Outside. We offer the complete line of LiVE thermal cups, bottles, and squeezes, ensuring real thermal retention and a coating (resin) that perfectly accepts the print and doesn't peel with washing.
The sales strategy
Don't just sell the cup. Sell the "Onboarding Kit" (welcome for new employees) containing a thermal cup, a mouse pad, and a notepad — all sublimated by you.
Expand your vision. The corporate market is waiting for professional sublimators. Equip yourself with Outside and close big deals!
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