Whether you're new to sublimation or have experience, you know that mugs are the flagship product of any custom business. But did you know that choosing the wrong mug can destroy your profit and customer loyalty?
Many sublimators are stuck with only the traditional white ceramic mug. It's excellent, but the world of customization is much bigger than that. To stand out and charge more for your work, you need to know the different options available on the market.
Ceramic vs. Polymer Mugs
The ceramic mug is the classic. It has an impeccable shine and excellent thermal retention. It's perfect for gifts and use at home or in the office. However, it breaks if dropped.
That's where the polymer mug (a super-resistant plastic) comes in. It's unbreakable, ideal for children, schools, outdoor events, and corporate gifts where safety is a priority. Sublimating polymer requires a little more care with pressure and the use of an internal culotte to prevent the piece from deforming with heat, but the result is fantastic.
Magic and Color-Inside Mugs
Want to go beyond the basics and delight your customer? The magic mug is one that is black (or another dark color) when cold, and reveals the artwork when hot liquid is poured into it. The surprise effect adds a lot of value to the final product.
On the other hand, mugs with colored interiors and handles allow you to combine the artwork with the mug's color, creating a much more harmonious and professional design than a simple all-white mug.
The Secret of the Coating (Resin)
The difference between a mug that fades after the first wash and one that lasts for years lies in the coating (the resin layer applied to the mug). Inferior products have irregular resin, causing image flaws and rapid fading.
That's why at Outside, we work with premium brands like LiVE, which guarantee a uniform coating, intense shine, and exceptional durability. A LiVE mug perfectly receives the ink, delivering vibrant colors and deep blacks.
Where to buy the best mugs?
To avoid headaches with crooked mugs, black spots, or peeling resin, choose a reliable supplier. At Outside, Brazil's largest sublimation store, you'll find the complete line of LiVE mugs, polymer, magic, and much more, with fast delivery nationwide.
Go beyond the ordinary. Explore new products and watch your business grow!
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