Instagram is the world's largest showcase for those who work with custom products. Sublimation is an extremely visual and emotional product, which makes this social network the perfect place to attract customers.
However, posting photos of mugs on a white background with the caption "Custom mug R$ 35, order via direct message" no longer works. You need to create desire. Here's how to turn your Instagram into a sales machine.
1. Sell the emotion, not the product
No one wakes up thinking: "I'm going to buy a ceramic cylinder with resin." People buy gifts to move those they love.
- Instead of posting a photo of a standalone mug, post a short video carefully packaging the order.
- Show someone's reaction to receiving the gift.
- Use captions like: "The perfect gift to move your mother this Sunday."
2. Show behind the scenes (Customers love it!)
The magic of sublimation fascinates those outside the field. Make videos (Reels and Stories) showing the paper coming out of the printer, being glued to the product, and the most satisfying moment: the removal of the paper revealing the brilliant print.
This generates authority, shows that the product is handmade, and justifies its price.
3. Photo quality is everything
An incredible product poorly photographed looks cheap. You don't need a professional camera, just your cell phone and natural light.
- Photograph near a window during the day.
- Create real scenarios: a steaming coffee mug next to a laptop; a thermal cup at the gym; a gin glass on a party table.
- The quality of the product's shine needs to appear in the photo. This is where using premium products, like those from the LiVE brand sold at Outside, makes a difference. The shine of LiVE resin reflects in the camera and catches attention in the feed.
4. Organize your Highlights
Make it easy for the customer. Have clear highlights on your profile:
- How to order: Simple step-by-step.
- Catalog/Products: Show that you do more than just mugs (thermal cups, tiles, squeeze bottles).
- Feedback: Screenshots of customers praising your work. Social proof sells a lot!
5. Form local partnerships
Make a beautiful gin glass or a thermal cup with the name of local influencers in your city (who have between 2,000 and 10,000 followers). Send it as a gift with a handwritten note. The chance of them posting on their stories and tagging your store is huge, bringing customers from your region.
Move beyond amateurism. Position your profile as a creative gift brand, use high-quality products from Outside to ensure customer satisfaction, and watch your direct messages multiply!
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